Advertising Degree Programme

Let’s Compare & Find the Best Advertising Degree Programme in Malaysia.

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BA (Hons) Advertising & Brand Management

Logo of Asia Pacific University (APU)

Campus: Kuala Lumpur

Intakes: TBC

Duration: 3 years

STPM  Successful completion with 2 full passes or equivalent with minimum CGPA of 2.0
A-Level  Successful completion with at least a pass in 2 subjects
Recognised Matriculation or foundation CGPA 2.0
Relevant APIIT Diploma Successful completion
Study in another recognised institution Successful completion with academic credits

equivalent to the first year of an honours degree in relevant subjects
  • A Portfolio which may include: 
      • Sketchbooks.
      • Photographs of models.
      • Art work.
      • Computer skills.
      • Research.
      • Ideas books, etc., and
    • Three examples of advertisements that you have found in magazines or newspapers that you like and find interesting – these will be discussed at the interview.
  • A qualification that APIIT accepts as equivalent to the above.

*Direct entry to Year 2

Year 1
  • Client Brief Concept I
  • Client Brief Concept II
  • Course Introduction I
  • Course Introduction II
  • Informing the Masses
  • Introduction to Graphics Design
  • Marketing Fundamentals
  • Trends and Visual Thinking
  • An Introduction to Media Practices
Year 2
  • Advertising and Packaging
  • Brand Implementation I
  • Brand Implementation II
  • Digital and Experiential
  • Account and Media Planning
  • Professional Practice
  • Copywriting and Creative Direction
  • Creative Practice
  • Creativity & Innovation
  • Internship
Year 3
  • Future Thinking I
  • Future Thinking II
  • Major Project I
  • Major Project II
  • Major Project III
  • Advertising and Brand Management Research Report I
  • Advertising and Brand Management Research Report II
  • Design Futures for ABM

BA (Hons) Advertising and Design (3+0)

Logo of IACT College

Campus: Petaling Jaya

Intakes: May, September

Duration: 3 years

STPM Pass with a minimum of grade C in two subjects and an average CGPA of 2.0
UEC Pass with a minimum of grade B in five subjects
Matriculation / Foundation / Diploma Pass with a minimum CGPA of 2.0
SAM or CPU Pass in five subjects with a minimum score of 50%
Other qualifications Recognised by the Ministry of Education, Malaysia and considered on a case-by-case basis
Year 1
  • Design Theory 1 
  • Digital Image Making
  • Introduction to Advertising 1
  • Introduction to Advertising 2
  • Motion Graphics 1
  • Visual Communication in Graphic Design
  • 3 Electives
  • 2 MPU
Year 2
  • Advertising Practice, The Book 1
  • Advertising, The Campaign
  • Branding, Position and Identity
  • Design Theory 2
  • Graphic Communication
  • Motion Graphics 2
  • 4 Electives
  • 2 MPU
Year 3
  • Advertising Practice, The Book 2
  • Creative Team Campaigns
  • Design Research Project
  • In-Company Practical Training
  • Major Project 1, The Creative Direction
  • Major Project 2, The Negotiated Brief
  • Major Project 3, The Creative Competition
  • 1 MPU

Bachelor of Mass Communication (Hons) (Advertising)

Logo of Taylor's University Lakeside Campus

Campus: Subang Jaya

Intakes: March, August

Duration: 3 years

Taylor’s Foundation in Arts (FIA) / Taylor’s Foundation in Communication (FICM) / Taylor’s Diploma in Communication (DICM) Pass with min. CGPA 2.00
STPM Min. CGPA 2.00 in 3 subjects and min. C for each subject
UEC Pass with min. 5Bs including B4 in English
A Levels Min. DDD / 180 points in 3 subjects
South Australian Matriculation (SAM)/SACE International Min. ATAR 65
Canadian Pre-University (CPU) Min. average of 60% in 6 subjects
International Baccalaureate (IB) Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Min. 240 / 400
Year 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • 4 MPU
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • Elective
Year 2
  • Principles of Marketing
  • Advertising Principles
  • Creative Copywriting
  •  5 Minors
  • Interactive Media
  • Advertising Design & Execution
  • Brand Management
  • Elective
  • MPU
Year 3
  • Media Law & Ethics
  • Media Strategy
  • Advertising Campaign
  • Professional Media Workshop
  • Minor VI
  • Internship