Marketing Degree Programme

Let’s Compare & Find the Best Marketing Degree Programme in Malaysia.

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BA (Hons) in Marketing Management

Logo of Asia Pacific University (APU)

Campus: Kuala Lumpur

Intakes: May, September, November

Duration: 3 years

STPM 2 Principal Passes 
‘A’ Levels 2 Passes
APIIT/APU Foundation or equivalent Pass with a minimum CGPA of 2.0
UEC 5 Grade B’s
CPU / Victorian Certificate of Education / Ontario Secondary School Diploma Pass with a minimum average of 50%
AUSMAT / SAM Pass with a minimum average of 60%
IB Pass with a minimum 24 marks
  • A qualification that APU accepts as equivalent to the above
Year 1
  • General Studies
  • Co-curricular Activities
  • Accounting Skills
  • Business and Communication Skills
  • Business Environment
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Legal Environment of Business
  • Marketing
  • People Management
  • Quantitative Skills
Year 2
  • Behavioral Science in Organisation
  • Commercial Law
  • Creativity and Innovation
  • Critical Thinking in Management
  • Research Methods
  • Business Ethics and Governance
  • Marketing Intelligence and Research
  • Integrated Marketing Communication 1
  • B2B Marketing
  • E-Marketing
  • Delivering Customer Value
  • Customer Lifestyle and Behavior
  • Internship

Year 3

  • Brand Management
  • Building Customer Relationship
  • Global Marketing
  • Innovation Management and New Product Development
  • Integrated Marketing Communication
  • Investigations in Marketing Management
  • Marketing Decision Making
  • Marketing Management Project
  • Marketing People, Places and Performance
  • Retail Marketing Management
  • Strategic Marketing Planning

Bachelor of Marketing (Hons)

Logo of Berjaya University College of Hospitality

Campus: Kuala Lumpur

Intakes: January, May, September

Duration: 3 years

STPM / A-Levels or equivalent Minimum two (2) principal passes
UEC Minimum five (5) credits
  • Applicants who possess other qualifications will be considered on a case-by-case basis.
Year 1
  • Personal Skills Development 1,2 & 3
  • Accounting
  • Fundamentals of Management
  • Principles of Marketing
  • Business Law
  • Microeconomics
  • IT Applications
  • Academic Study Skills
  • Principles of Advertising
  • Introduction to Finance
  • Consumer Behaviour
Year 2
  • Managing Customer Loyalty and Experience
  • Human Resource Management
  • Contemporary Issues in Marketing
  • Sales Management
  • Professional Ethics
  • Marketing Leadership and Planning
  • Managing Corporate Reputation
  • Marketing Analysis and Decision
  • Entrepreneurship Development
  • Multimedia and Mass Communication Strategies
  • Asia Marketing Management
  • Social Responsibility
  • Elective 1
Year 3
  • Marketing Strategy
  • Marketing Research
  • E-Marketing
  • Market Research Project
  • Marketing Communications
  • Elective 2 & 3
  • Internship

Bachelor of Arts (Hons) Marketing

Logo of First City University College

Campus: Petaling Jaya

Intakes: February, August, September

Duration: 3 years

STPM Minimum 2 Cs & 5 credits in SPM (inclusive of English)
UEC Minimum 5 Bs (inclusive of English)
GCE A-Levels Minimum 2 Es & 5 credits in SPM (inclusive of English)
Diploma in Business Administration CGPA of 2.0
AUSMAT Minimum ATAR score of 65%
  • For SPM students, a pass in Malay Language and History is required.
Year 1
  • Economics for Business and Management 
  • Academic Skills 
  • International Business in Focus 
  • Introduction to Accounting and Finance 
  • Analysis of Business 
  • Marketing Essentials 
  • Introduction to People, Organisations and Management
Year 2 
  • International Business 
  • Consumer Behaviour 
  • Enterprise and Entrepreneurial Management 
  • Business to Business Marketing 
  • Marketing Communications 
  • Systems and Operations Management 
  • Business Research Methods
Year 3
  • International Marketing 
  • Strategic Management Analysis 
  • Marketing Consultancy 
  • Undergraduate Major Project 
  • Sustainable Management Futures 
  • Retail Marketing 
  • Organisational Change Management
Tuition Fees RM  48,300.00
Admin Fees + Resources Fees RM     450.00/semester x 6
Total Fees RM  51,000.00
Full PTPTN Loan 75% Loan 50% Loan
RM 40,800.00 RM 30,600.00 RM 20,400.00
Eduwow’s Rewards RM200 Voucher / RM150 Cash Rebate

Bachelor of Business (Marketing) (Hons)

Logo of HELP University

Campus: Subang, Damansara Heights

Intakes: January, March, May, August, October

Duration: 3 years

HELP Foundation in Arts / Foundation in Science / HELP Diploma in Business Minimum CGPA score of 2.0 out of 4.0
STPM 2Cs
A-Level 2 passes
Senior Middle 3 (UEC) 5Bs including Mathematics and English
CPU 5 passes with a minimum average of 50%
Australian Matriculation Programs University Aggregate of 50% or ATAR score of at least 50
Other equivalent qualification

 

Year 1
  • Financial Accounting 1
  • Management Accounting 1
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Information Technology for Business
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Business Statistics
Year 2 & 3
  • Financial Management
  • Managing Human Resources
  • Consumer Behaviour
  • Internet Marketing
  • Distribution & Logistics Management
  • Sales Management
  • Product Management
  • Integrated Marketing Communications
  • Strategic Global Marketing
  • Marketing Research
  • Competitive Marketing Planning & Strategy
  • Services Marketing
  • Innovative Product Development and Management
  • Graduation Project
Year 2 & 3
  • Elective Subjects*
  • 5 Compulsory MPU Subjects
Tuition Fees RM 62,300.00
Admin Fees + Resources Fees RM 2,800.00 + RM 3,000.00
Total Fees RM 68,100.00
Full PTPTN Loan 75% Loan 50% Loan
RM 40,800.00 RM 30,600.00 RM  20,400.00
Eduwow’s Rewards RM200 Voucher or RM150 Cash Rebate

Business Management with Marketing MA (Hons)

Logo of Heriot-Watt University

Campus: Putrajaya

Intakes: September

Duration: 3 years

Heriot-Watt University Malaysia Foundation in Business and Design CCCC
A-Level / STPM BBC
Diploma / Any other relevant qualification Recognised by the Malaysian Government

 

Year 1
  • Commercial Law
  • Human Resource Management
  • Fundamentals of Marketing
  • Operations Management
  • Marketing Perspectives
Year 2
  • Business Research Methods
  • Consumer Behaviour
  • Strategic Management
  • Marketing Communications
Year 3
  • Dissertation 1
  • International Business
  • Dissertation 2

RM 33,100

BA (Hons) Marketing (3+0), UOG

Logo of SEGi University Colleges

Campus: Kuala Lumpur

Intakes: TBC

Duration: 3 years

Foundation in Commerce
STPM 2 principles
Pre-University / A-Level / UEC or any equivalent qualification 
Year 1
  • Marketing Principles & Planning
  • The Marketing Profession (Sector Application of Marketing, Double Module)
  • Personal & Professional Development (PPD1 – Quantitative Methods, Double Module)
  • Context & Regulatory Framework of Business
  • Personal & Professional Development  (PPD1- Study Skills and Self Evaluation)
  • Economic & Financial Framework for Business
  • Moral Studies / Islamic Studies
  • Bahasa Malaysia
  • Elective
Year 2
  • The Marketing Practitioner (PPD2, Double Module)
  • Customer Insight & Research
  • Global Marketing Management
  • Marketing Management
  • Malaysia Studies
Year 3
  • The Marketing Manager (PPD3 – Thematic Independent Studies (Double Module)
  • Contemporary Issues in Marketing (Double Module)
  • Global Operations and Logistics (Double Module)
  • Strategic Brand Management / Innovation & Creativity in Marketing

Bachelor of Business (Hons) Marketing

Logo of Taylor's University Lakeside Campus

Campus: Subang Jaya

Intakes: March, August

Duration: 3 years

Taylor’s Business Foundation (TBF) / Taylor’s Foundation in Arts (FIA) / Taylor’s Diploma in Business (DIB)
Pass with min. CGPA 2.00
STPM Min. CCC with CGPA 2.00
UEC Pass with min. 5Bs, max. 24 points
A Levels Min. CDD or equivalent of min. 200 points
South Australian Matriculation (SAM)/SACE International Min. ATAR 65
Canadian Pre-University (CPU) Min. average of 65% in 6 subjects
International Baccalaureate (IB) Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Min. 255 / 400
Year 1
  • Business Communication
  • Introduction to Accounting
  • Introduction to Management
  • Microeconomics
  • Quantitative Methods for Business
  • Introduction to Finance
  • Macroeconomics
  • Organisational Behavior
  • Principles of Marketing
  • 2 MPU
Year 2
  • Brand Management
  • Consumer Behavior
  • Pricing
  • 3 MPU
  • Business to Business Marketing
  • Integrated Marketing Communications
  • International Marketing
  • Research Methods
  • Supply Chain Management
Year 3
  • Internship
  • Business Ethics & Values
  • Market Analysis & Decision Making
  • Services Marketing
  • Project
  • Contemporary Issues in Marketing
  • Interactive & Digital Marketing
  • Retail Marketing
  • Strategic Management
  • Elective

RM 98,590

BA (Hons) Marketing

Logo of UCSI University

Campus: Kuala Lumpur

Intakes: January, May, September

Duration: 3 years

UCSI Foundation year Pass, with a minimum CGPA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects
A-Level Minimum 2 principals (E)
UEC Minimum 5 credits (B6) including in Mathematics and English
National Matriculation Minimum CGPA of 2.0
International Baccalaureate (IB) Minimum score of 26 points in 6 subjects
Canadian Pre-U Minimum average of 60% in 6 subjects
SAM Minimum average of 60% in 5 subjects
Australian Year 12 ATAR 65%
Other qualifications deemed equivalent to STPM/A-Level by MQA Minimum overall average of 60%
Diploma (business-related) Minimum CGPA of 2.0
Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behavior
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life
  • Business Law – Malaysian Perspective
  • Extracurricular Activity 1
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E- Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modeling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3
  • Co-Operative Placement 3

BA (Hons) Branding and Advertising

Logo of UCSI University

Campus: Kuala Lumpur

Intakes: January, May, September

Duration: 3 years

UCSI Foundation year Pass, with a minimum CGPA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects
A-Level Minimum 2 principals (E)
UEC Minimum 5 credits (B6) including in Mathematics and English
National Matriculation Minimum CGPA of 2.0
International Baccalaureate (IB) Minimum score of 26 points in 6 subjects
Canadian Pre-U Minimum average of 60% in 6 subjects
SAM Minimum average of 60% in 5 subjects
Australian Year 12 ATAR 65%
Other qualifications deemed equivalent to STPM/A-Level by MQA Minimum overall average of 60%
Diploma (business-related) Minimum CGPA of 2.0
Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis
Year 1
  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organizational Behavior
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life
  • Business Law – Malaysian Perspective
  • Extracurricular Learning Experience 1
  • Co-Operative Placement 1
Year 2
  • Business Mathematics
  • Relationship Marketing
  • Elective 1
  • E-Marketing
  • Visual Communication
  • New Product Development
  • Elective 2
  • Marketing Processes
  • One-To-One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2
  • Co-Operative Placement 2
Year 3
  • Strategic Advertising Management
  • Elective 3
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3
  • Co-Operative Placement 3