Public Relations & Marketing Degree Programme

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Bachelor of Mass Communication (Hons) (Public Relations & Marketing)

Logo of Taylor's University Lakeside Campus

Campus: Subang Jaya

Intakes: March, August

Duration: 3 years

Taylor’s Foundation in Arts (FIA) / Taylor’s Foundation in Communication (FICM) / Taylor’s Diploma in Communication (DICM) Pass with min. CGPA 2.00
STPM Min. CGPA 2.00 in 3 subjects and min. C for each subject
UEC Pass with min. 5Bs including B4 in English
A Levels Min. DDD / 180 points in 3 subjects
South Australian Matriculation (SAM)/SACE International Min. ATAR 65
Canadian Pre-University (CPU) Min. average of 60% in 6 subjects
International Baccalaureate (IB) Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Min. 240 / 400
Year 1
  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • 4 MPU
  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • Elective
Year 2
  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Principles of Marketing
  • Introduction to Management
  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Crisis Management
  • Promotional Management
  • Brand Management
  • Elective
  • MPU
Year 3
  • Media Law & Ethics
  • Public Relations Consultancy
  • Issues in Marketing
  • Relationship Marketing
  • Professional Media Workshop
  • Internship